Archive for the ‘timeshare’ category

Nordis Direct Becomes Trustee Member of the American Resort Development Association (ARDA), Representing the Resort Industry’s Premier Leadership

June 5, 2012

CORAL SPRINGS, Florida — (June 5, 2012) Nordis Direct, located at 4401 NW 124th Avenue, Coral Springs, Florida 33065-7636, has been approved by the ARDA Executive Committee as a Trustee Member of the American Resort Development Association.  ARDA’s VIP members represent the vacation ownership industry’s premier leadership of developers, experienced property management companies, outstanding law firms and quality vendors that provide a variety of value-added services and products to resort developers/operators and their customers. As an ARDA VIP, Nordis Direct will continue to demonstrate its commitment to the industry’s growth and excellence.

Representing Nordis Direct as the newest ARDA Trustee is Ronnie Selinger, President/CEO. Mr. Selinger stated, “Nordis Direct has been an active member of ARDA since 2006; participating in industry events and building partnerships with Association members. We feel privileged to be associated with this exclusive group of industry leaders”. Nordis Direct’s ARDA VIP membership includes a seat on the Chairman’s League; an elite group of ARDA members who are called upon to provide insight into current industry issues and to help develop and guide association programs. Richard O’Rourke, Nordis Direct’s Vice President, Business Development will be the company’s Chairman’s League representative.
ARDA is the Washington D.C. – based trade association representing the vacation ownership and resort development industries (timeshares). ARDA has almost 1,000 corporate members ranging from privately held firms to publicly traded corporations with extensive experience in shared ownership interests in leisure real estate. The membership also includes timeshare owner associations (HOAs), resort management companies, industry vendors, suppliers, and consultants; as well as owners through the ARDA Resort Owners Coalition (ARDA-ROC). For more information, visit

Nordis Direct, headquartered in Coral Springs, Florida, is one of the largest independent business solution providers specializing in high-tech direct marketing and critical document management services. From its lettershop heritage, the company has evolved into an end-to-end solution provider with its flagship product, Expresso; enabling businesses to establish, transact, and maintain relationships through relevant, efficient mail and email communications across multiple channels. With a team of over 100 talented employees operating in a 50,000 square foot state-of-the-art facility, Nordis Direct delivers leading-edge solutions to an extensive list of clients the following vertical markets: Travel/Leisure, Timeshare, HOA/Property Management, Medical Billing, Collections, and Public Utilities. The company’s core competencies include full-service direct marketing, multi-channel response tracking, web-based one-to-one business communications management, secure invoice/critical document production, data management and lettershop production. Nordis Direct holds active memberships in the following organizations: ARDA, DMA, FDMA, NRECA, and ACA International. For more information about Nordis Direct, visit

Timeshare Owner Referral Program Delivers Profitable Results

August 10, 2010

The practice of generating leads in the timeshare world has evolved into a well-oiled machine. From creative direct mail campaigns and the Internet to savvy telemarketing techniques, the marketing mavens of this industry have honed in on what works and what doesn’t; effectively maneuvering loopholes when faced with obstacles such as the National Do Not Call Registry (DNC). However, as campaigns become more intricate, vacation ownership marketers are facing a new set of challenges when it comes to validating leads and managing their communications programs.

An effective and widely used technique for garnering leads is simply to request owners and prospects to refer their family members, friends and co-workers. Vacation owners and prospects are typically offered an incentive for providing referrals, which can amount to one or more names with their contact data.  Unfortunately in more cases than not, the referrals are incomplete; lacking a valid address. In fact, most referrals supplied include only a name and phone number. This significantly impacts the follow-up percentage due to DNC limitations; thereby reducing the lead potential.

Nordis Direct, a leading provider of resort owner communications and direct marketing programs, recognized the challenge this presented to resort developer marketing teams who needed to improve the marketability of their “deficient” referrals and formulated a program for reaching out to those referrals.

Program Overview

Step 1:  Maximize the Referral Database Marketability

  • Sort referral records to isolate those with only a name and home phone number (no address).
  • Check isolated records with phone numbers against DNC criteria. Records meeting the specified DNC criteria are marked for further processing.
  • Submit DNC phone numbers for reverse appending; a process by which home phone numbers are cross-referenced with a national database to determine a phone–address association.
  • Update referral database with the revised records now containing addresses.

Step 2:  Develop the Communications Campaign

  • Weekly communications to owners/prospects – thank you & referral acknowledgement.
    • Create and mail letters to owners/prospects thanking them for their referral and acknowledging names of referred individuals.
    • Inform the owner/prospect of any referrals on the DNC list; suggesting that they have these referrals call the resort developer using the toll free number provided.
  • Weekly communications to the referral database utilizing a multi-channel strategy that incorporates personalized direct mail with an interactive personalized web site.
    • Create and mail a personalized, customized (variable by destination) postcard to introduce referral-prospect to the vacation destination, referencing the name of their friend or family member (owner/prospect) who referred them.
    • Invite the referral-prospect to visit their personalized web site, accessed via their Personalized URL (PURL) printed on the postcard. The PURL not only lifts response rates, it provides continuity with the mail piece, gives the prospect an alternative response method, and provides information about the vacation offer; while gathering additional contact information about the referral-prospect, i.e. email address, for future follow-up.

The Solution: Nordis Direct’s Expresso – a web-based platform that automates the process of creating and managing personalized mail and email communications.

By dynamically merging content (text, images, logos, etc.), business rules (simple to complex), and data, Expresso enables its users to automatically create unique, personalized correspondence for printing and mailing or email distribution. External services, such as reverse-append, are also automated, requiring no user intervention. The Expresso platform provides the ability to easily make changes, approvals, and track the progress of a communications program, each step of the way.

Expresso workflow engine pulls together each component, procedure, variable, and rule to formulate a logical sequence of business processes. The ensuing workflow can automatically manage the Owner Referral Program from start to finish; transforming thousands of unmarketable leads into highly-profitable referral results.

From receipt of the data file and multiple-step processes, to final output, Expresso effectively reduces communications  implementation time, from what typically takes weeks, to a few days – minimizing resources, time, and cost.

Nordis Direct Releases Expresso 3.0

July 27, 2010

Enhancements to usability and performance highlight this latest release, to further streamline the process of managing personalized mail and email communications.

Direct marketing solutions provider Nordis Direct has announced the release of Expresso™ 3.0. Expresso is a web-based platform that simplifies the process of creating and managing personalized mail and email communications. This latest release provides Expresso users with multiple enhancements including new and improved content management, report management and email management features, as well as overall improvements to usability and performance. In addition, effective with release 3.0, Expresso now supports Internet Explorer 8.0 as a browser alternative.

The Expresso platform empowers users to quickly and easily create, change, approve, produce and track personalized letters, statements, invoices, and other communications for distribution via mail or email. Any document element can be dynamically tailored to the individual customer, from copy, photos, and graphics, to legal disclosures, and regional or other product/customer-specific variations. Expresso is ideal for organizations that send out large volumes or many different versions of documents, including reservation confirmation letters, invoices, statements, medical notices, collection letters, member communications, customer service communications, product recalls, legal information or any other critical correspondence. 

“The success of any organization depends on its ability to effectively communicate with their customers and prospects on a regular basis; and quite often, this process presents a major challenge for many companies. With Expresso, our automated platform for managing personalized communications, we have enabled our clients to face this challenge head-on to more effectively manage their communications, “stated Ronnie Selinger, President/CEO of Nordis Direct. “We are pleased to once again provide our users with a new Expresso release, as part of our on-going effort to deliver improved customer-centric communications solutions.”

Specific details of the enhanced features are available to authorized users by logging on to the secure Expresso web portal or by contacting a member of the Expresso Installation Team.

Expresso Streamlines the Creation and Management of 1-to-1 Prospect, Owner, and Financial Communications

March 9, 2010

Anyone involved with their organization’s prospect, owner or financial communications knows all too well that the process of planning, developing, and delivering these custom communications can be inefficient, expensive, and often ineffective.  Time to market is essential to the effectiveness of timeshare prospect and owner communications, customer satisfaction, and financial performance.  In many cases, it can take as long as 90 – 120 days to create and deploy a new ongoing communication project, but the dynamic nature of the vacation ownership industry necessitates frequent changes in communications strategy making this unacceptable.  In today’s economic environment, resort developers need greater productivity from their workforce than ever before.  An effective communications solution must deliver:

SPEED:  Reduced time to market for new programs; reduced turnaround (time to mailbox) and eliminate IT bottleneck.

IMPACT: Personalization, variable content (text & images); business rules, multiple channels

COST EFFECTIVENESS:  Minimized staff time, reduced IT costs, reduced mailing costs

CONTROL: Centralized process to ensure consistency, visibility into production process, change control over documents, content and user permissions, on-line proofing, workflow/approval process, compliance with legal requirements and brand standards.

What is the solution? Expresso, a web-enabled proprietary software platform that revolutionizes the way resort developers create and manage their one-to-one prospect, owner and financial communications.  User-friendly technology provides complete control over the content development and production of the communication either as a printed document or email. 

What it does.  Through the implementation of this software platform, resort developers can significantly improve the manner in which they manage their prospect, owner and financial communications across multiple channels. This platform gives non-technical personnel the ability to quickly and efficiently develop personalized critical document content utilizing a secure web-based portal, while managing the business rules and observing on-line proofs of the final document. Personnel can quickly and easily design, develop and deliver personalized communications via letter mail, email, and other channels, directly from their desktop. 

 The reaction by resort developers now using Expresso, including Wyndham Vacation Ownership, Wyndham Consumer Finance, WorldMark by Wyndham, Hilton Grand Vacation Company, Equiant and SPM Resorts, has been extraordinary. What used to take many hours or even days in content development with multiple staff members and department approvals, now takes just minutes – and with fewer personnel. 

How it works.  By dynamically merging content (text, images, logos, etc.), business rules (simple to complex), and client data, the platform automatically creates unique, personalized communications. External services, such as reverse-append, NCOA, CASS certification, postal presorting and suppression, occur without user intervention. Output is processed quickly, making next business day mailing (or same day emailing) to prospects and owners a reality – and with considerable and quantifiable cost savings. Expresso’s secure web-based user platform is easily accessible from any authorized PC, giving its users the ability to make changes, approvals, and track the progress of their program at any time, from wherever they are.

Communications supported. Expresso supports all types of written and electronic communications, including sales and marketing, owner servicing and referral, and financial, HOA as well as transpromotional and direct mail initiatives.

Where can I find this technology? Expresso, developed by Nordis Direct, is currently the only platform of its kind that has fulfilled the promise of improving both the efficiency and effectiveness of ongoing prospect and owner communications for clients in the timeshare industry.

In today’s challenging economic environment, cost effective communications and marketing strategies are essential to maximizing the lifetime value of an existing customer while continuing to grow the client base through direct marketing programs. Expresso is proven to increase the effectiveness of prospect and owner communications while simultaneously reducing time to market and program cost.

Nordis Direct is committed to providing effective marketing and critical communications through innovative solutions. From its lettershop heritage, the company has evolved into an end-to-end solution provider enabling resort developers to establish, transact, and maintain relationships through relevant, effective, and efficient communications across multiple channels.

To schedule an on-line demo of Expresso, please contact Rich O’Rourke, Vice President, Business Development at or (954)323-5220.

Nordis Direct Exhibits Expresso Technology at ARDA Conference, March 14-18, 2010

February 26, 2010

Nordis Direct participated as an exhibitor at the recent American Resort Development Association (ARDA) 2010 Convention & Exposition, at the Venetian Resort Hotel Casino in Las Vegas, NV, March 14 – 18. Nordis Direct presented their Expresso technology, utilized by many top companies throughout the Vacation Ownership industry as their primary solution for effectively managing prospect, owner and financial mail and email communications.

ARDA Attendees visiting Nordis Direct in exhibit #310, learned about the benefits of Expresso – a web-enabled solution that provides its users with a user-friendly platform for efficiently managing their one-to-one communications. The Expresso platform enables resort developers to significantly improve how they manage their prospect, owner and financial communications across multiple channels (mail, email). This platform gives non-technical personnel the ability to develop personalized critical document content utilizing a secure web-based portal, while managing business rules and custom data tables, viewing on-line proofs of the final document; and deliver the communications via mail and email directly from their desktop. Expresso supports all types of written and electronic communications, including sales & marketing, owner and referral, financial, HOA, as well as transpromotional and direct mail initiatives.

Richard O’Rourke Promoted to Vice President, Business Development for Nordis Direct

February 26, 2010

Direct marketing solutions provider, Nordis Direct, has announced the promotion of Richard O’Rourke to the position of Vice President, Business Development.

Rich joined Nordis Direct in February 1999 as a sales executive to build the critical document services client base. The following year, he was promoted to Director of Document Management; leading the charge to grow this division of Nordis Direct’s business. In this position, Rich has been responsible for managing the implementation of personalized, critical communications programs for new and existing clients; with a focus on new business development, strategic direction and project management. Through Rich’s efforts, the company has secured key, long-term clients within the Vacation Ownership, Medical Billing, and Financial sectors. Prior to joining Nordis Direct, Rich was employed by Postal Center International (PCI) where he managed production operations, and also held positions in data processing, customer service and sales.

In his new role as Vice President, Business Development for Nordis Direct, Rich will be responsible for overseeing the business development team; establishing key business partnerships within our core industries; and will be instrumental in the development and implementation of marketing and sales strategies.

Ronnie Selinger, President and CEO of Nordis Direct stated, “Rich O’Rourke has been a key member of our sales and marketing team for over ten years now; performing consistently as a top producer for the company. Among his many talents as a successful business professional, Rich is a ‘people’ person – relationship building is truly his forte. We are very fortunate to have Rich leading our business development efforts.”

Meeting the Communications Needs of the Vacation Ownership Industry

February 16, 2010

Even after years in the timeshare, hospitality, and vacation ownership industries, I am constantly amazed by the complexity of the industry.  Consider this — most timeshare companies not only have all the complexities of their rental hospitality brethren, but they are also tour operators, property management companies, condo association management, and mortgage originators and servicers.   To make things even more complex, even in the areas where they overlap other industries, the rules and regulations for timeshare are in many cases more complex than the equivalent in a business process in another industry.  For example, as complex as multi-channel reservations may be for a non-timeshare hotel property, in the case of timeshare they are made even more complex by the restrictions around what can and cannot be done with a property owner’s entitlement (points usage or fixed week purchase).  Even within those rules, the amount of time between the booking date and the actual stay date may alter the rules significantly.

Timeshare and vacation ownership companies, therefore, are a prime candidate for Smarter Systems, as outlined in James Taylor’s excellent book Smart (Enough) Systems. In that book, Taylor and Raden advocate the use of intelligent, rules-based systems for automating the day-to-day decisions that result in the underutilization of staff when done manually.

At Nordis Direct we have taken the question “What do Smarter Systems look like from a marketing perspective?” and encapsulated those insights in our Expresso™ product.  By making the systems more intelligent, we have greatly reduced the cycle time in our customers’ marketing programs from conception to execution, and have enabled a high degree of data-driven personalization within the marketing programs themselves.  This can manifest as a different message printing in a marketing zone on a statement based on a customer’s individual profile, or as a different insert based on past customer history, or as an entirely different offer mailing to different customer segments.

We have also embraced our customers’ needs to execute these marketing plans as cost-effectively as possible.  While the effectiveness of e-mail advertising versus print mailing is still a hotly debated theme (which we’ll address in a future blog posting on this site), Expresso allows for intelligent fail-over of e-mail campaigns, so an equivalent print piece can be sent out automatically if the e-mail offer is not viewed within a particular time frame.  Maintaining reach and penetration while reducing cost?  That sounds like Smarter Systems!

It’s no wonder, therefore, that a significant portion of our clients come from the vacation ownership and timeshare industries.  We understand their unique needs and are able to provide flexibility and customization that even their internal marketing processes have difficulty replicating.  Watch this space for more information on how Nordis Direct services the unique needs of the vacation ownership industry in future installments, or head on over to Nordis Direct to learn more now.  Until next time, Happy Marketing!

— jat