Nordis Direct Promotes Julie Troum to Director of Expresso Implementation

Posted April 5, 2013 by Nordis Direct
Categories: direct marketing, Expresso

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CORAL SPRINGS, FL – April 5, 2013. Direct marketing solutions provider, Nordis Direct, announced today, the promotion of Julie Troum to Director of Expresso Implementation.

In her new role as Director of Expresso Implementation, Julie will report directly to Diego Samuilov, VP of Information Technology for Nordis Direct; and be responsible for overseeing the Expresso implementation team, project analysis and documentation. She will be leading the charge to establish new methodologies designed to standardize Expresso client installations and enhance customer support levels. Mr. Samuilov noted, “through Julie’s leadership and technical expertise, we anticipate immediate improvements in how Expresso installations and on-going maintenance activities are performed by the team”. Julie will also continue as a hands-on technical adviser to new and established Expresso clients.

Julie Troum joined Nordis Direct in 2002 as a Senior Account Manager, with a primary focus on critical document services. She was later promoted to Installation Manager, supporting the Expresso client base. In this position, Julie has been responsible for managing the implementation of personalized business communications programs for new and existing Expresso clients; new user training, and user documentation. Prior to joining Nordis Direct, Julie was employed by NCP Solutions as a Billing Statement Specialist; she also worked Regulus as Client Services Manager.

Nordis Direct Becomes Trustee Member of the American Resort Development Association (ARDA), Representing the Resort Industry’s Premier Leadership

Posted June 5, 2012 by Nordis Direct
Categories: ARDA, direct marketing, Expresso, timeshare, vacation ownership

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CORAL SPRINGS, Florida — (June 5, 2012) Nordis Direct, located at 4401 NW 124th Avenue, Coral Springs, Florida 33065-7636, has been approved by the ARDA Executive Committee as a Trustee Member of the American Resort Development Association.  ARDA’s VIP members represent the vacation ownership industry’s premier leadership of developers, experienced property management companies, outstanding law firms and quality vendors that provide a variety of value-added services and products to resort developers/operators and their customers. As an ARDA VIP, Nordis Direct will continue to demonstrate its commitment to the industry’s growth and excellence.

Representing Nordis Direct as the newest ARDA Trustee is Ronnie Selinger, President/CEO. Mr. Selinger stated, “Nordis Direct has been an active member of ARDA since 2006; participating in industry events and building partnerships with Association members. We feel privileged to be associated with this exclusive group of industry leaders”. Nordis Direct’s ARDA VIP membership includes a seat on the Chairman’s League; an elite group of ARDA members who are called upon to provide insight into current industry issues and to help develop and guide association programs. Richard O’Rourke, Nordis Direct’s Vice President, Business Development will be the company’s Chairman’s League representative.
ARDA is the Washington D.C. – based trade association representing the vacation ownership and resort development industries (timeshares). ARDA has almost 1,000 corporate members ranging from privately held firms to publicly traded corporations with extensive experience in shared ownership interests in leisure real estate. The membership also includes timeshare owner associations (HOAs), resort management companies, industry vendors, suppliers, and consultants; as well as owners through the ARDA Resort Owners Coalition (ARDA-ROC). For more information, visit http://arda.org.

Nordis Direct, headquartered in Coral Springs, Florida, is one of the largest independent business solution providers specializing in high-tech direct marketing and critical document management services. From its lettershop heritage, the company has evolved into an end-to-end solution provider with its flagship product, Expresso; enabling businesses to establish, transact, and maintain relationships through relevant, efficient mail and email communications across multiple channels. With a team of over 100 talented employees operating in a 50,000 square foot state-of-the-art facility, Nordis Direct delivers leading-edge solutions to an extensive list of clients the following vertical markets: Travel/Leisure, Timeshare, HOA/Property Management, Medical Billing, Collections, and Public Utilities. The company’s core competencies include full-service direct marketing, multi-channel response tracking, web-based one-to-one business communications management, secure invoice/critical document production, data management and lettershop production. Nordis Direct holds active memberships in the following organizations: ARDA, DMA, FDMA, NRECA, and ACA International. For more information about Nordis Direct, visit www.nordisdirect.com.

Nordis Direct Becomes Affiliate Member of International Trade Association

Posted March 8, 2012 by Nordis Direct
Categories: ACA International, credit and collection industry, direct marketing, Expresso

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CORAL SPRINGS, Florida — March 8, 2012, Nordis Direct was accepted as an affiliate member of ACA International — the Association of Credit and Collections Professionals — formerly known as the American Collectors Association.

As an affiliate member, Nordis Direct demonstrates its commitment to supplying quality goods and services to the credit and collection industry as well as pledging to meet the highest standards of business ethics and financial responsibility. ACA’s Affiliate members provide products, consulting and training to fulfill the needs of credit and collection professionals.

Founded in 1939, ACA International brings together more than 5,000 members worldwide, including third-party collection agencies, asset buying companies, attorneys, creditors and vendor affiliates. ACA members agree to comply with all applicable laws and regulations, as well as the ethical standards and guidelines established by the organization. ACA produces a wide variety of products, services and publications, and articulates the value of the credit and collection industry to businesses, policymakers and consumers. For more information about ACA International, visit www.acainternational.org.

Nordis Direct, headquartered in Coral Springs, Florida, is one of the largest independent business solution providers specializing in high-tech direct marketing and critical document management services. From its lettershop heritage, the company has evolved into an end-to-end solution provider with its flagship product, Expresso; enabling businesses to establish, transact, and maintain relationships through relevant, efficient mail and email communications across multiple channels. With a team of over 100 talented employees operating in a 50,000 square foot state-of-the-art facility, Nordis Direct delivers leading-edge solutions to an extensive list of clients the following vertical markets: Travel/Leisure, Timeshare, HOA/Property Management, Medical Billing, Collections, and Public Utilities. The company’s core competencies include full-service direct marketing, multi-channel response tracking, web-based one-to-one business communications management, secure invoice/critical document production, data management and lettershop production. Nordis Direct holds active memberships in the following organizations: ARDA, DMA, FDMA, NRECA, and most recently, ACA International. For more information about Nordis Direct, visit www.nordisdirect.com.

Nordis Direct Expands Account Management Staff in Response to Strong Business Growth

Posted February 13, 2012 by Nordis Direct
Categories: direct marketing, Expresso

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CORAL SPRINGS, FL – FEBRUARY 13, 2012. Direct marketing and critical communications solutions provider, Nordis Direct, has announced the addition of two new senior-level account managers to support the steady increase in business from new and existing clients. Joining the team are Marcia Daley and Chris Burck. Ms. Daley brings over 20 years of account management experience in the industry, while Mr. Burck comes to Nordis with more than 30 years of experience servicing clients in the direct marketing and printing industries. Ms. Daley and Mr. Burck report to Jane Ricketts, Director of Account Management.

Ronnie Selinger, President and CEO of Nordis Direct stated, “While our direct mail business demand remains strong, Nordis has experienced a surge in clients using our Expresso technology to manage their marketing and critical communications programs.” He continued, “We are very fortunate to have an outstanding account management team in place to support our clients. With new business on the upswing, the additional talent of Ms. Daley and Mr. Burck will enhance our account management capabilities, as we continue to provide our clients with exceptional customer service.”

General Postage Rate Increase Goes Into Effect January 22, 2012

Posted January 19, 2012 by Nordis Direct
Categories: direct marketing, Expresso

Tags: ,

As a reminder, prices for most USPS mailing services will be changing on January 22, 2012. Mailing services includes First-Class Mail, Standard Mail, Periodicals, Package Services and Extra Services.  While actual percentage price increases for various products and services varies, the overall average price increase across all mailing services is capped by law at 2.1 percent, the rate of inflation as measured by the Consumer Price Index.

First-Class Mail Highlights:

  • Letters (1 oz.) will increase 1 cent to 45 cents.
  • Single-piece letters additional ounce rate is unchanged at 20 cents.
  • Postcards  will increase 3 cents to 32 cents.
  • Letters to Canada or Mexico (1 oz.) will increase 5 cents to 85 cents.
  • Letters to other international destinations will increase 7 cents to $1.05.
  • The second ounce will be free for First-Class Mail Presort pieces weighing between one and two ounces.

All of the new prices are available on Postal Explorer – click on the links in the left blue navigation column under “NEW” Jan 22, 2012 Price Change Info.

Nordis Direct customers should contact their Account Manager if they have any additional questions about how these postal changes may affect their programs.

Electric Utility Industry Veteran Robert M. Hall Joins Nordis Direct as Business Development Specialist

Posted January 17, 2012 by Nordis Direct
Categories: direct marketing, Expresso

Tags: ,

Robert M. Hall

Direct marketing and critical communications solutions provider, Nordis Direct, has announced the addition of Robert Hall to the company’s Business Development group. Mr. Hall, a long-time executive in the electric utility industry, has been brought on board to forge new alliances within this vertical arena. He will focus on providing utility partners with cost effective solutions for managing their critical communications with Nordis Direct’s Expresso® technology.

Prior to joining the Nordis Direct team, Mr. Hall spent over 28 years at Duke Energy (NYSE: DUK) in North Carolina, where he was responsible for the customer billing and statement process. Mr. Hall’s extensive background on the business operations side of the electric utility industry gives him a unique insight into the client’s point of view. He understands the intricacies of the business and knows the many challenges of effectively managing, producing and distributing utility statements, letters and transpromotional documents.

As Business Development Specialist, Mr. Hall’s initiatives include the expansion of the Expresso client base within the Electric Utility market. Speaking on his new position Mr. Hall said, “I know first-hand the importance of having a proven and qualified strategic business tool to effectively communicate with your customers. Given my understanding of the operations process, I firmly believe that Nordis Direct has the technology, leadership, and expertise to provide a unique service unmatched by our industry peers.”

Richard O’Rourke, Vice President of Business Development for Nordis Direct, stated, “We are very fortunate to have someone of Bob Hall’s caliber leading the charge to grow the Expresso business within the electric utility industry. “

About Expresso
Expresso, developed by Nordis Direct, is a web-enabled proprietary software platform that automates the process of creating and managing customized business communications. User-friendly technology provides complete control over the content development and the production of the communication either as a printed document or email, with considerable and quantifiable cost savings. This technology supports all types of written and electronic communications, including financial, sales and marketing, legal notices as well as transpromotional and direct mail initiatives.

About Nordis Direct
Nordis Direct, headquartered in Coral Springs, Florida, is one of the largest independent business solution providers specializing in high-tech direct marketing and critical document management services in the Southeastern United States. From its lettershop heritage, the company has evolved into an end-to-end solution provider enabling businesses to establish, transact, and maintain relationships through relevant, effective and efficient communications across multiple channels. With a team of over 100 talented employees operating in a 50,000 square foot state-of-the-art facility, Nordis Direct delivers leading-edge solutions to an extensive client list. The company’s solution mix incorporates full-service direct marketing, multi-channel response tracking, web-based one-to-one business communications management, secure invoice/critical document production, data management and lettershop production. Nordis Direct holds active memberships in the following organizations: NRECA, ARDA, DMA, and FDMA
For more information visit www.nordisdirect.com

Nordis Direct Promotes Diego Samuilov to Vice President of Information Technology

Posted October 18, 2011 by Nordis Direct
Categories: cloud computing, direct marketing, Expresso, SAS 70

Diego Samuilov

CORAL SPRINGS, FL – OCTOBER 18, 2011. Direct marketing solutions provider, Nordis Direct, announced today, the promotion of Diego Samuilov to the position of Vice President of Information Technology.

Mr. Samuilov joined Nordis in August 2010 as Director of Information Technology, and since then has made notable advancements within the company’s technology infrastructure; including the successful completion of security audits and SAS70 Certification. Further, under Mr. Samuilov’s direction, a redesign of company’s landmark communications software platform, Expresso, was recently completed; with improvements made to the user interface, feature upgrades and overall enhancements to functionality. An advocate of cloud computing and its many benefits to Expresso users, Mr. Samuilov is in the process of moving Nordis’ servers to the cloud. 

In his new role as VP of Information Technology, Mr. Samuilov reports directly to Ronnie Selinger, President and CEO of Nordis Direct, and is responsible for overseeing technology strategy, software development, as well as resource infrastructure planning and management.

Ronnie Selinger, stated, “Words cannot truly begin to tell the story of the hard work and dedication Diego has brought to our team since the day he joined the company. This, coupled with his technical expertise and leadership abilities, has taken our technology to a new level. We are very fortunate to have Diego leading the IT charge at Nordis”.


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